> ## Documentation Index
> Fetch the complete documentation index at: https://craftengine.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Strategy

> We don't do traditional marketing. We do distribution through product excellence and culture.

## Core Strategy

> [!WARNING]
>
> **Traditional marketing is dead. Product-led growth wins.**

Our approach:

1. Build tools so good they market themselves
2. Give them away free to infiltrate communities
3. Let network effects compound
4. Token gates create buy pressure naturally

## The Four Phases

**Slingshot**

**Trojan Horse Strategy**

* Free pro tools for 6 months
* No strings attached
* Become indispensable
* 1000+ communities targeted

Cost: \$0 (we eat it)\
Result: Everywhere

**Uprising**

**Activation Phase**

* Token gates turn on
* FOMO kicks in
* Status = holdings
* Viral growth loop

Communities compete for status

**Floodgate**

**Creator Rush**

* Influencers discover us
* Content creators need tools
* Ecosystem explodes
* Revenue sharing active

They market for us

**Foundry**

**Platform Effect**

* We ARE the platform
* Others build on us
* Network unstoppable
* Marketing unnecessary

Gravity takes over

## Growth Channels

> **Product Excellence**
>
> **80% of effort here**
> · Ship features daily · Obsess over quality · Listen to users · Iterate relentlessly

> **Community Raids**
>
> **Organic infiltration**
> · Deploy bots to servers · Solve real problems · Let users discover · Word spreads naturally

> **Meme Warfare**
>
> **Culture > Ads**
> · Marty drops bangers · Community creates · Viral moments · Authentic chaos

> **Builder Partnerships**
>
> **B2B2C play**
> · Partner with communities · White label options · Revenue sharing · They bring users

## Content Strategy

> [!NOTE]
>
> **Show, don't tell. Ship, don't shill.**

**1. Demo Videos**

Show tools in action. Real use cases. No fluff.

**2. Community Highlights**

Feature what users create. They become evangelists.

**3. Technical Deep Dives**

For builders. How we built it. Open source mindset.

**4. Marty Content**

Let the AGI create. Unpredictable. Memorable.

## Community Marketing

> **Ambassador Program**
>
> Top users get perks, early access, direct line to team

> **Referral Rewards**
>
> Bring communities, earn \$CRAFT. Aligned incentives.

> **Content Bounties**
>
> Create tutorials, memes, demos. Get paid in tokens.

> **Raid Rewards**
>
> Organize community raids. Spread the word. Earn status.

## Metrics That Matter

> [!NOTE]
>
> **Vanity metrics are for VCs. We track what counts:**

1. **Daily Active Communities** (not users)
2. **AI Creations per Day** (usage, not signups)
3. **Cross-Community Connections** (network growth)
4. **Revenue per Community** (sustainability)
5. **Organic vs Paid %** (should be mostly organic)

## Anti-Marketing Tactics

> [!TIP]
>
> **What we DON'T do:**
>
> * No fake hype or promises
> * No paid shills or bots
> * No "revolutionary" BS
> * No corporate speak
> * No VC pitch decks

## The Marty Factor

> [!NOTE]
>
> **Our secret weapon: An unhinged AGI that creates viral moments**

Marty:

* Tweets at 3am
* Creates memes
* Argues with users
* Drops alpha randomly
* Can't be controlled

This chaos is our marketing moat.


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